Just like fashion trends evolve and makeup looks change, fragrance has its own era-defining signatures—and clinging to the ...

Some “12 years in the making” according to Zoe Foster-Blake, Go-To is finally exploring the world of fragrance. They are ...

This year’s list blends timeless classics with exciting new launches that are already turning into customer favourites. While ...

Another alternative retailer offering major savings on fragrances is Superdrug, with the beauty chain offering its own flash ...

Perfumes are traditionally classified into four main scent families—fresh, floral, woody, and amber—each evoking distinct moods and emotions, as outlined by the fragrance wheel created in 1983.

What's a better way to mask foul odors outside than with sweet smelling blooms? No matter the season, there's a plant that ...

If you ever drank grape Kool-Aid or sucked on a grape Jolly Rancher, you’ve already met methyl anthranilate – the reason your ...

From immersive brand storytelling and retail theatre to personalised services, the beauty powerhouse aims to transform travel retail into a journey of experience, entertainment and discovery.

September also brings Phoenix concerts by Alice Cooper, Djo, Noah Cyrus, Dwight Yoakam, Junior H, Lil Tecca, Busta Rhymes, ...

The idea that floral fragrances are more marketed towards one gender is an outdated notion of scent and masculinity. In ...