Instead of a third iced latte, you might want to consider the best eye brighteners instead. Hydrating and light reflective, they’re ...

As many marketers step back from purpose-driven work, E.L.F. keeps turning belief into brand energy -- and takes it to Twitch.

Transform into a futuristic cyberpunk elf with this makeup tutorial. Secret Service finds 17 'skimming' devices in tour of ...

Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...

The day before E.L.F Beauty made headlines with its US$1-billion acquisition deal for Rhode, Hailey Bieber’s buzzy skincare brand, I hopped on a Zoom with Kory Marchisotto, the company’s chief ...

Beauty Inc. (NYSE:ELF) is one of the stocks that should double in 3 years. On October 10, JPMorgan analyst Andrea Teixeira ...

Impact Report built around the theme of “the every” — a celebration of community connection, inclusivity, and what the brand calls being “bold disruptors with kind hearts.” The digital report features ...

e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every ...

By bringing real community energy to Twitch, Elf Cosmetics built a safe space where beauty belongs and is now turning that ...

e.l.f. Cosmetics, the National Women’s Soccer League and INDIVISA Launch Nationwide Search for the Next Young Soccer Star Fueling the next generation of empowered.legendary.females.—and keeping girls ...

All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. When it comes to ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...