Instead of a third iced latte, you might want to consider the best eye brighteners instead. Hydrating and light reflective, they’re ...

As many marketers step back from purpose-driven work, E.L.F. keeps turning belief into brand energy -- and takes it to Twitch.

Transform into a futuristic cyberpunk elf with this makeup tutorial. Secret Service finds 17 'skimming' devices in tour of ...

Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...

While vegan-friendly and cruelty-free skincare may be a top priority for welfare-conscious shoppers, not all ethical products ...

Beauty just launched a bold, international consumer campaign, “Give an e.l.f.,” encouraging their consumers and community to ...

The day before E.L.F Beauty made headlines with its US$1-billion acquisition deal for Rhode, Hailey Bieber’s buzzy skincare brand, I hopped on a Zoom with Kory Marchisotto, the company’s chief ...

e.l.f. Beauty Inc. (NYSE:ELF) is a beauty company that provides cosmetics and skin care products worldwide. The company ...

Impact Report built around the theme of “the every” — a celebration of community connection, inclusivity, and what the brand calls being “bold disruptors with kind hearts.” The digital report features ...

e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every ...

e.l.f. Beauty ( ELF -6.74%) closed almost 7% lower after the business released the first financial update regarding the ...

Posh Spice's fashion firm grew sales by 26% last year, fueled by its beauty arm. Singer Rihanna partnered with LVMH, and model Hailey Bieber sold a stake in her company for almost five times revenue.