While the Legend of Larry Culpepper may be a thing of the past, the Dr. Pepper Fansville universe has slowly taken on a life of its own. On Monday, the soft drink brand launched a new ad for the ...

Love them or hate them, Dr Pepper's Fansville ad series came back with a bang this week. It is the seventh year Fansville has been the advertising campaign to produce the one-of-a-kind soft drink in ...

Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he thought, and we pay celebrities ...

Dave Bullen serves up healthy treats and calming vibes on chaotic, stressful production sets. Garth Knutson was out driving—he can’t recall where to—with his dog Scout in the passenger seat sticking ...

Texas' season took a strange turn in Week 9 when the Longhorns made a brief quarterback change despite sitting No. 1 atop the AP Poll. QB Quinn Ewers got off to an ugly start in a 30-15 loss to ...

Shortly after winning a national championship inside Mercedes-Benz Stadium, Will Howard's agent came up to him with big news. Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

Texas starting quarterback Quinn Ewers will not only return to the field this Saturday, but also to national television as he continues to represent soda brand Dr. Pepper. Ewers will star in a social ...