In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

The Democratic Congressional Campaign Committee invested in ads across 13 districts, accusing Republicans of shutting down the government.

Pusha-T helped Arby’s serve bars and bites as the chain rolled out Steak Nuggets nationwide, blending steak flavor with Hip-Hop royalty. The Atlanta-based fast-food chain launched its innovative Steak ...

The National Republican Congressional Committee launched a new ad campaign Wednesday targeting Democrats over the federal government shutdown.

And while some parts of the federal government are shut down as the result of Congress’ failure to pass a spending measure last week, the ICE ads reflect that the push for mass deportations, the Trump ...

From Boots and British Airways to Water Babies, we analyze the top picks from ITV and Sky to uncover six trends that prove the reach and precision power of addressable TV, with learnings from ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

In today’s India, few ad film directors use the camera to shape entire campaigns. Their names have become shorthand for creativity, instantly signaling a brand’s commitment to cinematic storytelling.

Wigan Warriors have etched their names into the women’s rugby league history books, having become the first team to win all four trophies on offer in a single season.

Online political campaigns likely to be affected as Meta plans to stop running such advertising in EU from early this month ...

Renowned conservationist and primatologist Dr. Jane Goodall passed away on Thursday, 2 October, at the age of 91. B&T reflects on her legacy and remembers the causes she fought for in the forests of ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies ...