A variety of internal and external factors shapes consumer buying behavior. Understanding what influences a consumer’s decisions can help companies create better marketing strategies, whether it’s a ...

NielsenIQ (NIQ), the world’s leading global consumer intelligence company, announced two breakthroughs in artificial ...

Home » Ecommerce » The Hidden Cost of Return – Tackling E-Commerce’s Biggest Profit Killer © Florian Giday, Managing Director ...

The coronavirus could permanently alter shopping habits. If consumers forced to purchase goods online during the crisis continue to favor e-commerce and avoid public places, then long-term sales ...

As private student loan companies take heat over accusations of predatory behavior and deception, members of a U.S. Senate ...

Festive season is a time when the brand machinery in India is in full swing. Experts discuss the role of timing during ...

Price rollbacks by Walmart and Target could have shoppers who traded down to dollar stores taking a second look as they hunt ...

Businesses can utilise this extensive user base and engagement levels by incorporating e-commerce functionalities within ...

NIQ has announced groundbreaking AI tools for CPG brands at the FastCompany Innovation Festival 2024. Takeaway Points NIQ ...

Chains and independent pharmacies alike are short-staffed, leading to long lines and frustrating experiences. Here's why ...

FinVolution's expansion into emerging markets, coupled with its mature Chinese market, ensures short- and long-term growth.

Excessive complexity in everyday processes is driving consumer dissatisfaction and causing industry inefficiencies.