I'll disclose the secret behind the success of world-renowned manufacturers that have adopted AI for new product innovation ...

Looking ahead, KPMG's Chai said the evolution of consumer behavior and demands will be the key driver of the sector's ...

A new study finds that deadly school shootings affect the wider communities where they occur long after the tragedy.

Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing decisions and brand loyalty. This study underscores the significant impact of social media, ...

Consumer Behavior and Its Impact on the Sustainability of Plastic Packaging Consumers' growing demand for sustainability is pushing the plastic packaging industry to adopt eco-friendly alternatives to ...

Consumer behavior can also be tracked with click thru rates, or how many consumers visited the company website or social media page by clicking on a link in the email marketing message.

Doing so reduces the amount of necessary behavior change. Instead, businesses can enable consumers to make choices that are better for the planet, by default. A 2023 survey by Two Sides North America ...

According to the Chartered Institute of Marketing (CIM), knowing consumer behaviour is critical to increasing customer satisfaction and loyalty. It entails understanding the complex demands, desires, ...

The definition of consumer behaviour, according to Galbete et al. (2017), revolves around the choices individuals make regarding their diet and food, which are integral parts of their daily lifestyle.

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world June 7, 2024 by Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan ...

The new consumer’s focus on value, informed by digital tools and a shift towards experiential spending, defines their behaviour in a post-inflation world.