The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

These films had little to no marketing but still garnered millions of views ... Disclosure: Mathias Döpfner, CEO of Business ...

Jacksonville’s offensive woes had little to do with the advertising gimmick designed around the team’s home opener. But it ...

We ranked the three best affiliate programs for beginners without a website, packed with big money potential, and no ...

Hubspot is doubling down with new AI tools and data enrichment capabilities to do some heavy lifting for marketers.

Only 33% of business owners have a written plan, but businesses with plans grow 30% faster. These ChatGPT prompts will create ...

Gen Z might be dominating branding conversations now, but soon enough, you'll want to grab Gen Alpha's attention. The ...

There are two types of personalities when it comes to self-marketing. There are the Master Ps in business, who will market ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart f ...