Fox News Channel’s “Gutfeld!" landed its largest audience in the program’s history on Wednesday when former President Trump ...

Netflix’s “Rebel Ridge” and “The Perfect Couple” are wildly different but both were made with general audiences in mind.

Ben Higgins, 35, could be your prototypical politician. Charming, handsome, and well spoken, Higgins uses his work as an ...

Discover how Nielsen’s new Advanced Audiences, powered by Nielsen Consumer & Media View (CMV), is revolutionising digital campaign targeting across Australia and New Zealand. This innovative solution ...

Understanding audience insights begins with collecting the most relevant data, which we have categorized into a few key types. Firstly, demographic insights provide information about the age, gender, ...

We’ll explain how to target audiences in detail below, but here’s a brief rundown of how it works: First, brands build customer personas by gathering demographic, psychographic, and behavioral data.

The audience for Don’t Tell Comedy events often don’t know exactly where the event will be or who will be performing. (Courtesy of Don’t Tell Comedy) Eventually, he started charging “as a ...

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The ‘Demographics in Retail and Apparel’ report says apparel ... End as two examples of retailers that are targeting older consumers as their primary audience. However, as these consumers age it is ...

(By Buzz Knight) Since Labor Day salutes America’s workforce, I wonder whether Brand Managers are focusing on the important “At Work” audience demographic. For many years, radio prioritized ...