Demographic segmentation is valuable, yet it has its limitations. How can we go beyond its aggregated patterns and neat ...

For micro-influencers, sponsored content can be lucrative, but rates are highly influenced by factors unique to each creator ...

Obtained court documents detail the behind-the-scenes deals MrBeast has proposed to big brands like Walmart and General Motors.

Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with Nielsen Advanced ...

One of the most significant differences between these two betting forms is the events’ fundamental nature and format. Traditional sports typically involve players and teams participating in physical ...

HBO host Bill Maher on Friday's episode of 'Real Time' reacted to President-elect Donald Trump's victory and called on ...

SBS has used its 2025 Upfront to challenge the industry over their ongoing focus on “outdated” narrow demographics, such as ...

Movie in order to better understand how the YouTuber makes a case to brands. As in most media pitches, MrBeast's team focused ...

When pitching, Robinson recommends including a media kit with case studies, engagement stats, and audience demographics to make a strong impression. This step takes time and persistence ...

The COVID era is a time most of us would love to forget – with the notable exception of our media and entertainment industry.

U nderstanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By ...