Amazon Prime Video has doubled its commercial breaks from three to six minutes per hour, breaking promises of lighter ad ...

Amazon may be best known for its e-commerce and cloud computing businesses, but its advertising business is quickly becoming a significant force. If the momentum continues, ads could become one of ...

India is unique for a variety of reasons. We launched the Prime Video Mobile Edition and Prime Lite in India before we did it ...

Prime Video content will start streaming with ads in the Netherlands in late August. Amazon has begun notifying its Prime ...

Amazon's Prime Video is focusing on 'elevated storytelling' to tap into India's potential as a global growth engine for the streaming platform.

Amazon Prime Video India is confident in building a sustainable subscription video-on-demand business without relying on cricket, focusing on entertainment content and a broader entertainment ...

Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations ...

Streaming was once cheap and free of ads. Now it can cost more than cable. Should you try cheaper plans with ads? Commercials really aren't that bad.

Dystopian action thrillers throw us into futures gone horribly wrong — where governments are corrupt, the skies are dark, ...

Wurl's Dave Bernath joins Variety's Strictly Business podcast to discuss changes and challenges in the CTV ad market, from Prime Video to YouTube.

Deals with Netflix and Amazon employ similar strategies for different reasons, but why and what do the deals mean for ...

As monsoon clouds roll in, the internet is swept up in a different season—summer— thanks to the much-anticipated return of The Summer I Turned Pretty on Prime V ...