Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...

Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...

Do you smell that? The scent of an impending return to education is beginning to seep into the air. And while that means reuniting with the friends you’ve missed all summer, the beauty of notebook ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Call it nostalgia or “clean girl” fatigue, but we miss the colorful artistry and experimental nature of the “2016” makeup era ...

Bratz doll makeup is flooding our feeds. Ahead, two beauty experts break down the nostalgic look and why it's trending.

A new chapter in aesthetic medicine unfolds with the debut of Mahtab Aesthetics, formerly known as The Derm Effect.