Tesla Inc.’s quarterly results this week drove home the lesson that profit and sales numbers don’t seem to matter much for this stock anymore. Instead, it’s Elon Musk’s narrative that’s wooing investors at the moment.

Tesla Inc. shares have nearly doubled in value since the last time the company reported earnings— a set-up that usually spells high expectations for upcoming results. But its car-selling business has become a sideshow to Elon Musk’s political prominence.

Tesla’s last quarter disappointed some analysts—but Elon Musk’s lofty promises for the year head are helping buoy the EV stock.

This story incorporates reporting from NBC New York, Bloomberg on MSN.com and https//beincrypto.com.Tesla recently reported a $600 million profit from its Bitcoin holdings. The gain is attributed to a change in digital asset accounting rules.

Bloomberg Technology is the only daily news program focused exclusively on technology, innovation and the future of business.

Tesla’s upcoming fourth quarter earnings report, slated for release on Wednesday after the bell, comes at a time where investors are looking for a new catalyst to jumpstart the stock.

Tesla Inc.’s holdings of Bitcoin gave its latest quarterly results a boost, courtesy of new accounting rules for digital assets.

Liam Denning is a Bloomberg Opinion columnist covering energy. A former banker, he edited the Wall Street Journal’s Heard on the Street column and wrote the Financial Times’s Lex column.

Since it’s been making electric vehicles, Tesla Inc. has raked in almost $12 billion straight from the coffers of its competitors. If Donald Trump gets his way, that revenue stream won’t flow quite as quickly the next few years.

Coverage and analysis of electric vehicle maker Tesla's fourth-quarter financial results, Q&A call, and the stock's reaction.

A new economic paradigm points to the advantages of adding alternative investments to your portfolio for diversification and possibly higher returns.