Despite many marketers being focused on efficiency in their campaigns, scale is actually what will drive profit, according to ...

New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding ...

Leaders discuss whether hyper-personalisation is killing the power of suggestion, the point of 60-second ads and what we ...

As competitors emerge “left, right and centre”, Ebay is uniting its global markets and focusing on value to reach a new ...

The chief growth officer role was created 18 months ago and brings together functions including brand, insights, revenue growth management and sales.

Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron Flicker’s new book, Hacking the ...

PwC’s Antonia Wade shares the 10 pieces of advice she would give to anyone looking to make themselves a more complete ...

Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing. The quest among B2B brands to ...

Specsavers CEO says its main focus is “changing lives” and ensuring it acts in customers’ best interests, which if done right ...

Lidl is currently the only discounter with a loyalty rewards scheme, Lidl Plus. The app offers new coupons each week and ...

In its highly penetrated categories, P&G looks to find solutions to consumer pain points and resolutions to their “coping ...

Just 17% of CMOs report using AI as a foundational capability across their marketing operations, finds research from Making ...