The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

That pipeline, in turn, should translate to revenue and margin, be it closed-won deals, healthy unit economics, and payback ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and ...

Kedarswamy Ravangave, head of marketing for consumer and commercial banking at Kotak Mahindra Bank, is not the stereotypical ...

The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact ...

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...