ACCOR’s Kerry Healy shares how strategy, culture and AI-powered personalisation are reshaping loyalty and guest experience ...

Kijamii’s Omar Shoeb shares his take on the new era of Saudi’s marketing industry, one that rewards efficiency, clarity and ...

C2 Comms’ Saurabh Dahiya explains why MENA brands are drowning in data-rich insight and need cultural intelligence, not bigger dashboards.

MCH Global’s Saheba Sodhi on why brands need to stop treating culture as a camouflage for campaigns without conviction.

The report positions anime as a dominant youth language in KSA – one that informs identity and fuels creativity among the ...

Havas Life Middle East's Carlo Nakhle explains how the trust economy of healthcare is being rewritten in the region.

Saudi Arabia's media group SMC Media announces plans to acquire a stake in Aleph Group as part of its global expansion ...

SpeakUp's Nick Zhuchkov explains how attention now moves through a network of algorithms that reward clarity and consistency ...

The white paper highlights that organisations embedding DE&I outperform peers in creativity, productivity, and long-term ...

This review of Campaign's selected works from September is by Miguel Rojas Ruiz, Director of Brand Marketing at Rove Hotels.

In collaboration with INGO, Ogilvy’s boutique agency, IKEA leans into Halloween humour with a campaign that turns our cushion ...

To unpack what the future holds in PR and communications, Sarah Waddington speaks on the evolving priorities for the MENA ...