Not every company has tens of thousands—let alone millions—of dollars to devote to online marketing strategies. Fortunately, there are still affordable ways to use the Web.

Kamali’s New Web-Based Marketing Strategy Over the past four decades, Norma Kamali has never been shy about thinking outside the proverbial box, coming up with ideas that seem well ahead of her ...

Account-based marketing can take the form of a one-off activity, such as account-driven activation (think a grand gesture as an act of marketing), or it can serve as a long-term account-driven ...

An integrated approach is certainly the thinking behind HubSpot, a software platform that helps small businesses use and measure a variety of Web-based marketing techniques - blogging, social ...

Through its wide-ranging web design and marketing services, Boomcycle demonstrates the effectiveness of strategy-based digital transformation.

There are various methods to implement location-based marketing, including beacons, geo-fencing, and geo-targeting. Regardless of your strategy, it’s vital to have a well-thought-out plan from the ...

As marketing is transformed by digital, Mat Zucker demystifies digital marketing strategy with its most common components.