Hilton is making its first foray into the metaverse with a branded integration inside Paris Hilton’s Slivingland world on Roblox, according to details shared with Marketing Dive. An immersive Hilton ...

Paris Hilton's Roblox Island is a metaverse of her own right, now available for people to join and visit.

A scene from Hilton Honors’ metaverse commercial.. Photo: Courtesy Company The best place to meet your customers might be in a video game. This week, Hilton Hotels rolled out a new membership rewards ...

Paris Hilton’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on the Roblox ...

Paris Hilton launched her virtual business venture Paris World in the Roblox metaverse in early October. The socialite and businesswoman will throw a digital New Year's Eve party on her virtual island ...

Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

In its first foray into the metaverse, Hilton’s newest national advertising campaign will launch in Paris Hilton’s virtual Roblox world, Slivingland, offering visitors the chance to earn real-world ...

In a year where we’ve potentially seen more video game crossover events than in any time in history, more of them keep coming down the pipe. This time around, the crossover is probably not what you ...

Now, Reuters reports that Paris Hilton is set to launch a metaverse business of her own through the game Roblox. The fit between Roblox and the metaverse is seamless.

Paris Hilton has partnered with Hotel Group, Hilton, to launch a loyalty campaign on Roblox. The move is part of the hotel giant’s national advertising campaign,”It Matters Where You Stay,” and the ...

Media mogul Paris Hilton’s newest Roblox experience, “Slivingland,” was visited by over 3.2 million users during the period between its launch in August 2023 and February 2024. According to a report ...