Make colorful elastic bracelets with loom bands in just minutes. This easy DIY is perfect for beginners, kids, or anyone ...

At Learning Express Toys of Naperville, the area around the checkout counter is surrounded by loom kits, sample bracelets and a screen running Rainbow Loom tutorials on repeat.

His Rainbow Loom, which kids use to make rubber band bracelets, is one of the hottest toys of this holiday season. It's been nominated in three categories as the Toy Industry Association's Toy of ...