Qualtrics Conversational Feedback uses Qualtrics AI to adapt survey questions in real time based on the responses being given, resulting in more actionable feedback.

Experience Agents on show at Qualtrics X4 2025 Qualtrics will introduce its new Experience Agents at the Qualtrics X4® 2025 Experience Management Summit, which kicks off in Salt Lake City on Tuesday.

Qualtrics, which collects data on consumers, employees, and brands, is leaning into agentic AI. Its product president said the tech helps companies act on feedback faster and make better decisions.