K. Ramakrishnan, MD, Worldpanel by Numerator, speaks with Shripad Kulkarni on how individual baskets and quick commerce have rewritten the rules of FMCG buying — and what it means for every media plan ...

Retail therapy can be an expensive coping mechanism. Here’s why impulsive shopping is so hard to resist. Have you ever walked into a store with a simple grocery list in hand, only to emerge with a ...

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives’ impact on consumer shopping behavior and ...

Lab-grown diamonds in India shift from investment to lifestyle choice, offering affordability and design flexibility as ...