A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

While the tsunami of buzz around "Programmatic Upfronts" reached new heights during the recent Advertising Week events, questions about what it really means remain. To some degree, I can see why ...

NEW YORK — Fubo has launched programmatic pause ads, a development that makes it the first connected TV (CTV) platform to offer this ad format in a programmatic biddable environment. The programmatic ...

The future of programmatic marketing is unfolding at the intersection of technological innovation, evolving consumer behaviors, and shifting regulatory standards.

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising partners.