“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neeraj Kochhar, managing director for ...

Yesterday, we asked industry leaders to describe programmatic buying - and today we explore programmatic selling.

Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time ...

As I read the IAB’s recent report on programmatic, I can’t help but reflect that the majority of our industry continues to define programmatic from the publisher’s perspective. There is a ...

Display advertising has entered an exciting new era, and programmatic buying—the automatic buying and selling of display ads—is the hot topic on everyone’s lips. Despite the industry buzz, new ...

In considering the prospects of programmatic TV, it’s important to define exactly what it is we’re talking about. In short, programmatic TV represents any TV ad buy that uses data and ...

Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

Experts on a programmatic TV panel at the 4A's Transformation Conference on Tuesday said a lack of a universal definition for addressibility is causing industry strife.