The biography you write for a company or personal work-related website acts as a form of advertising that can help colleagues, a current or potential employer or clients to quickly determine if you're ...

A recruiter calls you and asks for your executive bio. You aren’t actively looking, but the desire to move on has been nagging at you. Plus, the role sounds ...

Helen Croydon is an author and former journalist who now specializes in personal branding. She is founder of Thought Leadership PR agency. When putting yourself forward for media opportunities, ...

An icon in the shape of a lightning bolt. Impact Link After I started my first professional bridesmaid business over six years ago and officially became an entrepreneur, I found it quite challenging ...

Should your Twitter account reflect your personal life, or your professional expertise? Arguably, the answer is “both”—but it isn’t always easy to figure out how to balance the two identities. At The ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...