Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

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To help you get started, we’ve mapped out the defining characteristics of 6 key audience segments, and the data points you need to effectively identify and reach these top performing target ...

The client wanted to identify various focus groups and develop a strategy to effectively analyze the demands of the target groups.

Infiniti Research has announced the completion of its latest success story on market segmentation analysis.

Scientists identify potential consumer segments whose intentions to join Community-Supported Agriculture were driven by factors unique to Japan ...