Google has been incrementally making its workplace products more and more functional — all, it seems, with one goal in mind. It would like to eat Microsoft Office 365's lunch.

What's really important is the direction the newly-named company is taking. No longer is it just ProsperWorks, a great CRM application. Now it's Copper, a great, Google-based, CRM application.

Google, however, seems to be missing one key piece: customer relations management (CRM). For that, it's turned to ProsperWorks, a cloud-based CRM platform built expressly for Google Apps for Work.

CRM applications make up a good chunk of the offerings on Google's Apps Marketplace.

Google has quietly added a feature to its Business Profile listings that can give any business, regardless of their size, a powerful CRM function. And it doesn't cost a thing. First, let's make ...

ProsperWorks, a cross-platform customer relationship management (CRM) service that plugs into the Google for Work platform, today announced that it has raised a $24 million Series B funding round ...

Filling the Void in CRM Application Support Many CRM users find that their investments in CRM systems are not providing the benefits originally promised by their service providers. While service ...

Social CRM company Lithium Technologies has acquired fellow customer care application Social Dynamx. The financial terms of the deal were not disclosed.

The Scope of CRM Application Suites Will Remain Limited Through 2006 Even the briefest look at large-enterprise CRM suites reveals the obvious: they are systems that have good sales and service ...