UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

"As we celebrate our 20th anniversary, we're delighted to introduce 10 new songs and a new pilot season of The Elf on the ...

It’s been 20 years since a tiny Scout Elf began hiding, reporting to Santa, and changing December mornings in the countdown ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...

A fun-loving mom told her son that a sneaky Elf on the Shelf had set up almost 100 rocket balloons for the tot to play ...

TULSA, Okla. — It is the season for families to gather for some holiday cheer. From Christmas light displays to ice skating under the downtown skyline at Winterfest, there are plenty of ways to enjoy ...

Santa's spy known as Elf on the Shelf is turning 20 this year. That's two decades of family memories and parental creativity ...

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...