Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Artificial intelligence (AI), direct bookings, and secure payment systems are reshaping digital marketing, as hotels and ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct mail continues to evolve, combining creativity with technology to deliver effective marketing. Be prepared for 2025 with these five predictions.

Pel Hughes, a longstanding player in direct marketing, faced a pivotal challenge: executing a complex campaign targeting over 500,000 senior citizens with full-color printing and variable data on ...

Wiland, Inc. celebrates 20 years as a leader in marketing data solutions, empowering brands with innovative insights and predictive audience tools.

In the past 12 months or so that I’ve been covering GDPR, there’s been a big shift in B2B circles from concern around driving consent to a focus on legitimate interest as the legal ground to pursue ...

The integration gives marketing teams direct, governed access to the Databricks Data Intelligence Platform.