Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Pel Hughes, a longstanding player in direct marketing, faced a pivotal challenge: executing a complex campaign targeting over 500,000 senior citizens with full-color printing and variable data on two ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Wiland, Inc. celebrates 20 years as a leader in marketing data solutions, empowering brands with innovative insights and predictive audience tools. NIWOT, Colo.--(BUSINESS WIRE)--Wiland, Inc., a ...

Artificial intelligence (AI), direct bookings, and secure payment systems are reshaping digital marketing, as hotels and ...

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against ...

In the past 12 months or so that I’ve been covering GDPR, there’s been a big shift in B2B circles from concern around driving consent to a focus on legitimate interest as the legal ground to pursue ...