Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple's App Store launches Personalized Collections using download history and interests to recommend apps beyond generic ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning. Apple's note to advertisers and developers about this ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads. Here’s what they found. AI-generated relevance labels slightly ...

Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids. Apple plans to add more ads to App Store search results in 2026, ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

The big picture: Apple has announced plans to increase the number of ads shown within App Store search results. Currently, the App Store displays a single sponsored result at the top of the search ...