Yes, September is all about iPhone, but Google is taking center stage today with its hotly anticipated Pixel hardware event. Thanks to a parade of leaks, we think we know mostly what to expect today — Pixel 10 phones, along with new watches and earbuds — but we'll know for sure later today. That's because the event kicks off at 1PM ET.

Jimmy Fallon, a parade of influencers, and a live studio audience — this was not your typical product launch event.

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

At Google's 2025 announcement event, the company made several digs at apple, from "walled gardens" to the "tired" text bubble color debate.

Google is bringing a bundle of new features to Gemini Live, its AI assistant that you can have real-time conversations with. Next week, Gemini Live will be able to highlight things directly on your screen while sharing your camera, making it easier for the AI assistant to point out a specific item.

Google’s new “Preferred Sources” feature allows you to prioritize selected sources—and see more expert reporting from Consumer Reports.

Official lineup includes the 10, 10 Pro, and 10 Pro XL. New design and Material 3 Expressive take on iPhone. Tensor G5 sensor integrates even more AI. The Google Pixel 10 is officially here, featuring the Pixel 10 ($799),

The Pixel 10 family consists of the base Pixel 10 model, two Pro models and the latest Pro Fold. All of these phones feature the latest Tensor G5 Processor, Qi2 wireless charging and, of course, new AI tricks.