In fact, the studio believes "Americana" will turn an easy profit when all is said and done. We've heard the studio spin before: box office opening weekend isn't what it used to be, and these movies are designed to turn a profit while looking at the long game of putting it on PVOD and licensing it to a streamer.

Sydney Sweeney's follow-up to the controversial American Eagle jeans ad is already a box office flop after its opening weekend.