Here's how you should approach YouTube SEO, based on Google's published paper about the YouTube video recommendation system. YouTube’s recommendation engine is one of the most successful innovations ...

“Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy ...

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial ...

Google has released a new YouTube series, "SEO Made Easy." The first episode focuses on using structured data to customize site names in Google's search results. The series is aimed at both beginners ...

The first time Mariah Liszewski, a search-engine optimization consultant, started a YouTube channel for her business, Mariah Magazine, she burned out after a few dozen videos. After the exhausting ...