YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

Users on Reddit are reporting that they're now seeing 90-second unskippable ads on YouTube's TV app, even as policy restricts ...

YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.

With more than 2.5 billion users worldwide, YouTube can be an incredibly powerful channel for advertisers. It can also be incredibly daunting. The platform has so many different ad formats—from ...

YouTube says it isn't testing 90-second non-skippable ads. Users on Reddit and X say otherwise, reporting unskippable ads ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police and MakeUseOf since early 2022. Previously, he has contributed to outlets such as ...

YouTube will show fewer livestream ads during purchases and chat spikes, signaling a bigger shift toward automated ad timing.

Multiple users have reported 90-second-long ads in YouTube's TV app, but the platform says they're not intentional.

YouTube introduces ad-skipping during peak livestream chat activity, plus new Super Chat rewards and expanded streaming tools ...