It's a sight we've all seen countless times– morning traffic slowing down as a bright yellow school bus pulls up to collect children. The colour stands out instantly, and that’s no accident. But have ...

Just when you thought the trend for defining an age group by a colour was dying a death, along comes 'Gen Z yellow', this season’s answer to millennial pink and the shade spotted on our favourite ...

Although each generation seems to adopt a particular palette, it would be simplistic to view this as a biological or ...

Dogs roaming freely on Indian streets have a strong preference for yellow objects, a new study suggests. Dogs see colours differently than humans because they have fewer colour-sensitive cone cells in ...

The spirit of Navratri has swept across the nation, filling every heart with devotion and festive fervor. With day one, ...

If you're a regular IGN reader, when I write the words "Cyberpunk yellow", you can almost certainly picture the neon shade I'm referring to. From its earliest days, CD Projekt Red used a particular ...