A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

A purpose statement, a vision statement, and values are only powerful if they are intentionally and thoughtfully defined and articulated, which takes time, effort, and, perhaps most importantly, ...

Many companies feature their mission statement—their corporate vision—on their websites. But these don’t often articulate an organization’s greater “why.” And that “why” can be a massive unlock to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “To be like the rock that the waves keep crashing over. It stands unmoved and the raging of ...

I define purpose as the quality around which you shape your life. It’s your reason for being or why you get up in the morning. Purpose influences goals, but it’s actually broader and deeper. Here’s ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...