Brands aren't locking in huge CTV deals outside of live sports. What happens to all of that nonsports content across ...

With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its ...

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

What is true about programmatic advertising? The answer to that question depends on whether an ad buyer is willing to observe the market through the lens of radical transparency, says Tom Triscari, ...

What is programmatic advertising? Put simply, programmatic advertising refers to the practice of using an automated bidding and placement platform to buy and sell digital ad space in real time.

Programmatic isn’t just new, it’s “technology,” which can intimidate some marketers who often focus on creative ideas and the reputation of media titles to achieve advertising ends.

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills ...

Advertising technology had been around since the '90s, but thanks to venture capital investment, hundreds of programmatic advertising companies emerged simultaneously.

(Ad) Regarding elections, the importance of political advertising couldn't be any greater. Learn how to win big with these programmatic advertising examples.

I think we are just starting to see what is possible with programmatic DOOH and there is still a lot of education, testing, and innovation to be done in APAC and globally to fully realise the power of ...