PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

This is a really well put together article on “Keyword Ownership” which helps define all of those emails I’ve been getting lately about buying the rights to a keyword. I wouldn’t highly suggest it ...

🚀Founder & Head of Growth @Hedley Digital, a global digital marketing agency specializing in SEO and various digital marketing services. According to Ahrefs, 92.42% of keywords get ten monthly ...

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

If you want your website or online store to claim the top spots on SERPs, a good keyword will help to increase your chances of being featured on the top of SERPs. That's where keyword rank checker ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...