XR technology, broadly defined, refers to Extended Reality, encompassing Virtual Reality (VR), Augmented Reality (AR), and ...

Dublin, July 18, 2025 (GLOBE NEWSWIRE) -- The "The Global Virtual, Augmented and Mixed Reality Market 2026-2036" report has been added to ResearchAndMarkets.com's offering. The Global Virtual, ...

Extended reality (XR) is a catch-all term that covers virtual reality (VR), augmented reality (AR), and mixed reality (MR). In the very simplest terms, VR involves putting on a headset to enter a ...

Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the ...

Call it mixed reality, call it Mesh, call it a metaverse. Augmented and virtual reality (VR) technologies are coming back as the foundation of a new generation of interactive experiences. There’s a ...

Next week, Apple may unveil its most ambitious new hardware product in years, but it's in a product category that is anything but a proven winner. Apple is widely expected to introduce a "mixed ...

With the extended reality (XR) revolution already underway, it’s easy to envision a future in which the lines between the real world and the virtual world become even more blurred than they are today.

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

Technology advancement has led to the successful and broad application of augmented reality approach in museums. Several literature works have supported the influence of augmented reality in education ...