The Walt Disney Company has elevated content marketing whiz Asad Ayaz to the newly created role of Chief Marketing and Brand Officer. This marks the first time the family monolith has ever installed a ...

The Walt Disney Company has never had a Chief Marketing Officer before — until now: The studio’s Chief Brand Officer and 20-year vet Asad Ayaz is being named to the new title of Chief Marketing and ...

Disney announced the expanded position for a top executive that the Wall Street Journal recently said was seen internally as ...

Earlier this month, The Walt Disney Company created a new enterprise-wide marketing and brand organization led by Asad Ayaz as Chief Marketing and Brand Officer to better coordinate its marketing ...

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...

Add Yahoo as a preferred source to see more of our stories on Google. Asad Ayaz, the Disney marketing chief behind creative campaigns for Disneyland Resort's 70th anniversary and films like "Zootopia ...

(Corrects title to chief marketing and brand officer in first paragraph) By Dawn Chmielewski LOS ANGELES, Jan 14 (Reuters) - Walt Disney on Wednesday named Asad Ayaz chief marketing and brand officer, ...

The Walt Disney Co.’s newly announced licensing agreement with OpenAI marks a pivotal moment at the intersection of intellectual property and generative AI. For rights holders, platforms and brands, ...

When you think of the longest-running sponsorship deals, Rolex's 46-year partnership with Wimbledon springs to mind — as does Gatorade which became the official drink of the NFL in 1983. Theme park ...

Disney teams up with Formula 1 to launch Mickey & Friends campaign in 2026, tapping into F1’s 820M global fanbase F1 targets younger fans as Disney rides 12-month stock surge, driven by streaming and ...