Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...

Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial. “The holidays are an incredibly busy time of year for people and an ...

Net sales were flat in Q1 at $29.8 billion, yet Walmart’s profit margin continues to rise despite the triple headwinds of tariffs, manufacturing issues and shipping/return costs. How? Thanks to ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...