From questionable jokes to wild illustrations, some vintage toy packages tell a story no modern marketing team would dare touch. Toy packaging from the 1960s, 1970s, and 1980s reflected different ...

Remember when toy commercials used to be amazing? Remember when having slime as part of a toy was literally the coolest thing ever? Well, it appears the hyperbolic days of old-school toy commercials ...

Last month, I ran a tiny media experiment in my own home: I recorded all of the toy commercials that my 3-year-old daughter watched in a one-week period, looking for patterns in how she was being ...

New research reveals that the music and soundscapes used in toy commercials are reinforcing rigid gender norms, shaping the way children perceive masculinity and femininity. The study uncovers how ...