Forbes contributors publish independent expert analyses and insights. Startup founder in retail tech. If you have ever wondered why some apps make you fall down a rabbit hole of fun, while you cannot ...

At a time when most businesses are facing pressures beyond their control it can be easy to lose sight of what we can control. I hear it on repeat: “I need to minimize risk, increase revenue, and ...

When you think about user experience design it’s a term we instantly associate with apps and websites. And especially when considering a typical job description of a UX designer, it can trick you into ...

User experiences, guided by a thoughtful UX design strategy, aren’t always the “happy path” despite best intentions. The “happy path” is when users follow the default scenario with no issues or errors ...

We toss around the term “user experience” (UX) a lot, mostly as a shorthand for something like “where industrial design meets interface design.” But to be perfectly honest, that tendency does this ...

STARKVILLE, Miss.—Mississippi State is launching a new bachelor’s degree this August to prepare students for cutting-edge careers in learning and user experience design, one of the fastest growing ...