When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Strategic Organization, Vol. 16, No. 4 (November 2018), pp. 482-495 (14 pages) Qualitative comparative analysis is increasingly applied in strategy and organization research. The main purpose of our ...

Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type. Making use of ...

PRNewswire/ -- aytm (Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its ...

A call for applications for the workshop taking place on 17 and 18 September at the University of Sheffield, UK. Calling all management and organization studies doctoral students and early career ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Effectively addressing risks means at the start of each project every project manager should develop and implement a risk management strategy, plan, and tools. But being able to decide which risks ...

BOSTON--(BUSINESS WIRE)--QSR International, developer of powerful data analysis software, announced the launch of NVivo 12, the latest version of its popular mixed methods research tool used by ...

Historical Social Research / Historische Sozialforschung, Vol. 38, No. 4 (146) (2013), pp. 332-357 (26 pages) Two developments in computational text analysis may change the way qualitative data ...