Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We live in a world of big data, where endless amounts of information can be stored in the ...

Marketing measurement has been perplexing advertisers since the dawn of digital. It’s been almost 30 years since the first online ad – a static banner for AT&T that appeared on HotWired.com back in ...

Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is ...