NEW YORK — Toy company executive Isaac Larian and other investors have pledged a total of $200 million and hope to raise four times that amount in crowdfunding in a bid to save potentially more than ...

A live-action movie is part of the growth plan that’s also fueled by a familiar card game. A familiar toy maker is set to bring its most famous doll to fans in a live action movie this summer as it ...

B efore the craze for Labubus, few had heard of Pop Mart, the Chinese toy-maker behind the mischievously grinning dolls. With ...

The brand has unveiled Creatable World — a customizable doll kit. For the first time, Mattel, the maker of Barbie, has unveiled a gender-fluid doll that keeps "labels out." On Wednesday, the brand ...

The hashtag #SaveToysRUs was trending on Twitter last week when news broke that the toy retailer had plans to close all of its stores. Among those tweeting was billionaire Bratz doll maker Isaac ...

P op Mart, the maker of the hugely popular Labubu dolls, says its sales have surged after the launch of mini versions of the ...

A toy maker known for its line of big-headed pop culture dolls depicting characters from film, TV and animation is planning to toss out about $30 million worth of the collectables to deal with some of ...

Mattel, the company behind Barbie and American Girl, has announced a new line of gender neutral dolls called Creatable World. In the brand’s own words, it is “a doll line designed to keep labels out ...

Toys R Us Inc. fell into bankruptcy after the once dominant toy retailer, saddled with a crippling debt load, failed to keep pace with consumers’ shift to online spending. Now, California toy mogul ...