The viral 'Group 7' TikTok trend was originated by singer Sophia James' video, which now has more than 30 million views ...

Hollywood studios like Hulu and Paramount+, noticing the immense viral impact of these TikTok videos, have started to adopt ...

Put simply, "Group 7" refers to a TikTok trend started by singer Sophia James while promoting her new single, "So Unfair." Hoping to get as many ears on her song as possible, James uploaded seven ...

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.