Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern ...

Skyword, the leader in enterprise content marketing, today announced it has been awarded U.S. Patent No. 12,437,022 B1 for Dynamic Generation of Work Requests—a pioneering technique for applying AI ...

To market agentic AI effectively, start by translating complexity, building trust and aligning messaging with executive ...

Artificial intelligence is no longer a distant possibility. In 2025, it is reshaping marketing, media, and creative ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Tracking brand mentions in AI has shifted from PR vanity metric to a real measure of business value.

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

Rewind, replay, relive! Whether you missed us live or you want to hear it again, this is your hub for slides, worksheets, and recordings. And to get the most effective results from AI, you have to go ...

Boston digital marketing agency Brick Marketing announced that it will host a free, 60-minute digital marketing webinar designed to help businesses, teams, and marketing professionals refine and ...