Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Atlanticus Holdings Corporation (NASDAQ:ATLC) is one of the most undervalued financial stocks to buy according to Wall Street ...

MINNEAPOLIS – Discretionary goods are still struggling for a lift at Target, but profit soared in the third quarter. Although the home business wrapped the quarter with a high single-digit comp ...

Marvell Technology, Inc. (NASDAQ:MRVL) is one of the Top AI Stocks in the Spotlight on Wall Street. On September 25, Needham ...

Founded in 1993, The Motley Fool is a financial services company dedicated to making the world smarter, happier, and richer.

Shoals Technologies Group, Inc. is well-positioned to expand into new markets to secure growth. Click here to read why SHLS ...

Fox News host Jesse Watters dedicated a segment of his show on Thursday to gay nutcrackers and Black, disabled Santa Claus Christmas ornaments on sale at Target, before questioning whether the ...

Scotiabank raised the firm’s price target on Welltower (WELL) to $182 from $181 and keeps an Outperform rating on the shares. Welltower is buying real estate that sits well-positioned in hard-to-build ...