A marketing tag line is a short catchphrase used by a business or brand to summarize its mission and the products or services it offers. Tag lines are designed to be catchy, clever or even ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

To my knowledge, Google never had a tag line. Yesterday, it announced it had gained one: "Search, Ads & Apps." But wasn’t the tag line "Don’t Be Evil?" Or wasn’t it something about organizing the ...

Last month GE Appliances unveiled its new tagline: good things, for life. The new tagline is meant to be a modern expression of the iconic GE Appliances brand and its announcement came nearly one year ...

Wolff Olins' William Rauscher says the tagline is having a moment, but brands need to think about how these assets work as part of a broader whole. Nike's famous "Just Do It" tagline The humble ...

The Toyota brand is changing its U.S. advertising tag line to "Let's Go Places," replacing "Moving Forward," its slogan since 2004. At Toyota's national dealer meeting today in Las Vegas, Toyota Motor ...