Blancpain X Swatch: could this be the “innovative” collaboration they say it is? The Swatch collaborations are back after a viral launch of the Omega MoonSwatch back in March last year. Marking the 70 ...

Swiss watchmaker Swatch has just unveiled a new watch, inspired by The Simpsons. In celebration of the popular cartoon, the Swatch SECONDS OF SWEETNESS is a playful, colourful watch that pays homage ...

The Swatch x Omega MoonSwatch collaboration has been many things since its debut in 2022: lightning rod, cultural phenomenon, gateway drug for casual watch buyers, and scapegoat for everything wrong ...

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Forty years ago, in 1982, the founders of Swatch were faced with a huge decision – should their new revolutionary plastic watch be round or square? For the uninitiated, they chose round, and that ...

Just when it seemed Swatch had concluded the MoonSwatch saga with the anniversary Snoopy MoonSwatch editions, the Swiss brand is back with a bold new collection titled Mission on Earth. The three new ...

Like most new years, 2015 begins with a preview of Swatch brand watches showcasing many of their upcoming "novelties" for the year. That means their new watch models and styles that will be sold in ...

There’s good news and bad news: the bad news is that hopes for the online availability of the highly hyped and coveted Swatch x Omega Bioceramic MoonSwatch watch have been dashed. The good news is ...

Swatch has a long history of collaborating with bright and talented artists and for the latest project, the brand tapped Italian artist Lorenzo Petrantoni to use the timepieces as his canvas. The ...

Swatch aims for its watches to be seen as stylish, modern, and budget-friendly. And for some, they definitely are. However, this is fashion we’re talking about, which means there’s no clear way to ...

When Swatch and Omega released its game-changing MoonSwatch in 2022, demand was so high that it wasn’t long before the pair produced the millionth MoonSwatch. In fact, Swatch made this particular ...